As an innovation leader in the field of global beer brewing equipment, HGMC appeared in three international industry events in April 2025 - Korea International Beer Expo (KIBEX), China Import and Export Fair (Canton Fair) and Asia International Craft Beer Exhibition (CBCE). Through differentiated product matrix, cutting-edge technology display and in-depth market docking, HGMC not only fully demonstrated the company's hard-core strength, but also promoted technical exchanges and commercial cooperation in the global beer industry with practical actions, and took solid steps to expand the international market.

First battle in South Korea KIBEX: Accurately anchoring regional market demand and opening a new chapter of in-depth cooperation

From April 10th to 12th, HGMC appeared at the 2025 Korea International Beer Expo (KIBEX) held at the COEX Pavilion in Seoul. In response to the explosive growth of the Korean craft beer market in recent years (with an annual compound growth rate of over 20%), HGMC specially exhibited modular craft beer equipment, intelligent fermentation control systems and other solutions suitable for small and medium-sized brewing scenarios. Its compact design, efficient production capacity and customized parameter adjustment function accurately respond to the dual needs of local brands for personalized product development and cost control.

During the exhibition, HGMC reached technical exchanges with many Korean craft beer brands and supply chain companies. Among them, 3 leading companies signed strategic cooperation agreements on the spot, successfully opening a deep cooperation journey with the Korean market, laying a solid foundation for further expansion of the Korean market.

Canton Fair: Full product line empowers global trade, brand influence is upgraded

From April 15 to 19, the 137th China Import and Export Fair (Canton Fair) was held at the Pazhou Complex in Guangzhou. As an important display platform for China's import and export commodities, the Canton Fair has attracted many companies and customers from all over the world. As a leading beer equipment company, HGMC, with "full industry chain solutions" as its core, has won high attention and praise from domestic and foreign customers at the Canton Fair with its high-quality beer equipment products and professional service team, further enhancing the brand's international reputation and laying a solid foundation for expanding the global market.

Shanghai CBCE shows its edge again: intelligent technology leads the industry change

At the 2025 Asian International Craft Beer Exhibition (CBCE) held at the Shanghai New International Expo Center (April 15-17), HGMC launched the world's first new generation iBrew 4.0 intelligent brewing system with the theme of "Future Brewing·Intelligent Ecosystem". The system integrates AI brewing parameter optimization algorithm, real-time energy consumption monitoring module and remote operation and maintenance platform, which can achieve 98% automation rate of brewing process and shorten fault response time to 15 minutes, providing a new model of "equipment as a service" for craft beer companies. During the exhibition, the HGMC technical team shared cutting-edge topics such as "Digital Transformation Path of Craft Beer Factory" and "Engineering Practice of Low-carbon Brewing Technology" in many summit forums, and discussed the direction of industrial upgrading with more than 200 industry experts from all over the world. The Secretary-General of the Craft Beer Branch of the China Alcoholic Drinks Association pointed out: "HGMC's technological innovation not only improves production efficiency, but also promotes the interconnection of industrial ecology through standardized data interfaces, which is the key infrastructure for the craft beer industry to move towards scale."

The global layout is accelerated again, and innovation drives the common prosperity of the industry

The successful linkage of the three exhibitions is the concentrated implementation of HGMC's "technology localization + service globalization" strategy. HGMC's CEO said in an interview: "We always adhere to the R&D concept of 'coming from the market and going to technology'. In the future, we will continue to invest in intelligent and green technology research and development. As global trade barriers gradually dissolve, HGMC is using technological innovation as a bridge to build a global value network covering R&D, manufacturing, and services.